The analysts are discussing is it as a result of a new president and less political distractions? Jon Price adds in it’s due to Sports Betting Legalization
4 Weeks into the 2021-2022 NFL Season and the networks are happier then ever. Especially as the league is looking to sell off broadcast rights at top dollar to streaming companies like Amazon. NFL Broadcasters, have spent over $113 billion in media rights from March 2021 to 2031. So this is great news as viewership has not been this high since 2015. In other words since Barack Obama was president. Are democrat presidents good for NFL Viewership?
Last year was a difficult year with the global pandemic and lack of international games in London & Mexico City. 2020 Numbers were 10% less than 2019 regular season numbers. 17.3 million television and digital viewings during the 1st quarter of games so far this season. How much of an increase is this over last year? 17% higher than last year. CBS Sports who shed their radio stations to Audacy a few years ago is up 22% from last years horrible viewership numbers.
The biggest increase in viewers this year goes to ESPN for Monday Night Football ratings that are up just 1% under 25%. It helps that the games have been super exciting. Last Sunday Night Jon Price correctly predicted the under + the New England Patriots +6.5 points when Tom Brady returned to Foxboro in a 19-17 win. This was the most watched Sunday Night Football game since 2012 with 28.5 million people tuning in and many profiting thanks to Jon Price’s Sports betting Tips.
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15 games decided in overtime or the final minute has also helped fuel excitement along with an ESPN telecast called ManningCast with Peyton and little brother Eli Manning on ESPN2. Even this show has 1.9 million viewers in the 3rd week of the season. To add icing on the cake remember these two things.
1) New international viewers will start to tune in as NFL teams are being granted permission to market in foreign countries for the first time.
2) Sports Betting is being legalized in the USA at a rapid pace and with this comes renewed interest that is greater than what fantasy sports can deliver. WynnBet, Fanduel, DraftKings, BetMGM, Penn Gaming are all spending top dollar to attract new players. Fanduel spents 78% of their revenue on marketing and client acquisition.